Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

A Muslim in Bollywood

The mainstream Hindi film industry’s template for the community reflects ideological and political shifts in contemporary India.

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Films at the Berlinale 2019, World’s Largest Film Festival

The 2019 Berlin International Film Festival, popularly known as Berlinale is the world’s largest film f...

Bollywood rejoices after the slash of GST on movie tickets

The Bollywood producer-director Karan Johar shared a picture on social media after a meet with Prime Minister Narendra Modi along with Bollywoo...

Raazi, Padmaavat and Badhaai Ho rule the red carpet at the Star Screen Awards 2018

The grand ceremony of the Star Screen Awards was held on 16 December in Mumbai this year. Popular bollywood celebrities like Ranveer Singh, Alia Bhatt and ...

Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

Change and its many manifestations in India

Everyone in the country has a mobile phone. India has more than a billion phones, second only to China. Almost 240 million people have telev...

Om Shanti Om – What do the Millennials Say?

Youth not so inclined to bhajans and spiritual songs has been a problem for ages. But that isn’t really a difficult situation anymore. Star Bharat, which is ...

A Win Against the Wage Gap

Deepika Padukone recently crossed another milestone by bagging a heavier pay cheque than her male co-actors. Padukone, who plays the titular character in director Sanjay Le...